TALK TO FRANK VIRAL MARKETING CAMPAIN

This is a series of flyers folded up into ‘Wraps’ (A wrap is a piece of card folded into an envelope). Drug users use them to contain Cocaine, MDMA, Ketamine and other drugs in powder form). On the front of the flyer there is a fact about the dangers of drugs and on the back there is the talk to frank logo and contact details.

The aim of this project is to inform the reader of the damaging effects of cocaine and to refer them to the ‘Talk to Frank’ website. The flyers would be distributed to 18+ people when leaving clubs and bars or left inside venues for people to find. Drug users may even use these to put there own drugs in, so if the drugs are shared around so is the message.